Tuesday, November 1, 2011

The Many Facets of Logo Embroidery

At some point in your junior or senior high school experience you may have been recommended to take a home economics class. One of the units, which often frustrates the uncoordinated, covered the topics of sewing, stitching, and embroidery. At this point all the students would be asked to sew at least one project (in my case it was a pillow) with detailing. You'd get your materials: fabrics, thread, needle. If you were lucky you got a machine and didn't have to hand stitch. If you left that class with anything then you should consider yourself lucky.

You see, the point of the lesson was to show you the beginnings of a productive market. Embroidery is a trade that has been passed down by generations. It started as a way to embellish clothing for decorative purposes. Once mass production was introduced, it became a way to make generic clothes more distinct through branding. The basic skills we learned in school actually are relevant in a corporate setting, just not particularly in the way we thought. Logo embroidery, for one, is not about stitching pillows for your co-workers, it is used either as a marketing tool or as corporate identification. Promotional products are used to drive sales, garner customer recognition, and focus sales pitches. Staff shirts with customized embroidery designate job status, not only in terms of hierarchy, but in terms of specialty.
Uniforms with logos can be used to deploy workers. They're super handy for any business that does its own shipping or delivery. However, even the major shipping companies use uniforms and custom logo hats en route so everyone knows immediately who they are when they enter offices. It just makes the business run faster because it bypasses the explanation for the visit.
Professional embroiderers provide a skill that general in-house companies do not staff. However, without them, corporations would be missing something they need. Small businesses, too, should greatly consider getting customized work. Business logo shirts are welcoming to consumers entering your store or office. They designate who to talk to and who can be of help with any questions and/or purchases.
There are so many applications for the stitching outside of business clothing. Medical staff, chef wear, custodial work, construction clothes can also feature the company symbol. You can put the logo on bags, towels, and other necessary office accessories. Our world without the use of logo embroidery would be a mess, honestly. Corporate symbols differentiate generic clothing for businesses. Without them, the distinctions aren't clear.
So, take the skills you learned in school a bit more seriously. Everything we absorb knowledge-wise may help us succeed in business later in life.
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